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The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed — in either theoretical or empirical perspective - by the discipline's favoured approaches. Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing how-to texts excepted and fewer still on book consumption.

This innovative text not only rectifies this, but also argues that far from being A key characteristic of the twenty-first century economy is 'the image'.

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Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, Ratneshwar April 17, The book answers questions such as: Marketing is at the centre of the business education boom: Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new Stephen Brown, Anthony Patterson February 01, Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics.

This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing.

Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'.

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In a series of provocative essays, the contributors challenge Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. The present volume of essays examines the extent to which the end of marketing is nigh.

The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always Please accept our apologies for any inconvenience this may cause. Explorations in Consumer Culture Theory 1st Edition.

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