A must forstudents and professionals seeking to enter or expand their reachin the hospitality industry, The Cornell School of HotelAdministration on Hospitality delivers the authoritative advice youneed to: Develop and manage a multinational career and become a leader inthe hospitality industry Maximize profits from franchise agreements, managementcontracts, and leases Understand and predict customer choices, and motivate your staffto provide outstanding service Manage hospitality businesses and the real estate underlying thebusinesses Control costs, coordinate branding strategy, and manageoperations across multiple locations.
The Cornell School of Hotel Administration on Hospitality : Cutting Edge Thinking and Practice
Four Paths to Success in the Hospitality Industry 1. Michael Craig Sturman , Jack B. His currentresearch focuses on the impact of human resource management onorganizational performance and other job performance issues. The first sectionoutlines your career path in hospitality. How do you break in? Howdo you develop yourself to become a leader?
Learn the key skills, knowledge, and personality traits that will make this career a goodfit for you.
The Cornell School of Hotel Administration on Hospitality : Michael C. Sturman :
Section 2 explains how to attract the right customers, deliver the service they expect, and set the right price, all whilemanaging employees to achieve your firm's goals. Section 3 focuses on how to achieve success by owningbusinesses, owning real estate underlying the businesses, or both, with an emphasis on profitability and cash flow.
The final sectioncovers the requirements for success at the corporate office: Cornell University's School Of Hotel Administration, the firstcollegiate program in hospitality management, was founded in Today, it is regarded as the world leader in its field.
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Table of contents Foreword xi Michael D. The Role of Strategy Cathy A.
Enz Chapter 16 Focus on Finance: Aiming for Restaurant Success Alex M. Corgel, Robert Mandelbaum, and R. Mark Woodworth Chapter 18 Hospitality Properties: Bruce Tracey and Sean A.
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Where Do You Go from Here? Corgel, and Rohit Verma Index show more. His current research focuses on the impact of human resource management on organizational performance and other job performance issues. He has written over one hundred articles, and is coauthor of Managing Quality Service in Hospitality: Corgel is a full professor at the School of Hotel Administration and served as the first director of the school's Center for Hospitality Research.
He consults with PKF Hospitality Research, where he helps develop new products for the hotel industry based on property-level financial performance. Product details Hardcover Publisher: View shipping rates and policies Average Customer Review: Be the first to review this item Would you like to tell us about a lower price?
The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice
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