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Essentials of Marketing Research by Joseph F. Hair Jr.

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    Please try again later. The only reason why I purchased this book was for a class in college. I was grateful that I did buy this book because there is a lot of useful information in it regarding marketing research and strategies. Used a lot for class. Kindle Edition Verified Purchase. Great book on marketing research.

    Essentials of Marketing Research

    Actually read the whole thing, something thats hard to do with a textbook. Great value , much cheaper the school book store. A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students.

    Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

    This text provides a better teaching and learning experience-for you and your students. It will help you to: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.

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