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Search through industry periodicals available at your local library to locate manufacturers of such items.

Advertise your custom doll business on their websites and in any brochures or magazines they send out. Develop a website for your custom doll business. On the site, include the company name and contact information, a description of your services, types of dolls you specialize in, turn around time for custom orders, shipping rates, and any other details of your products, as well as photographs of some of your work.

Print up business cards and carry them with you, so you are ready to distribute them at any time. Make custom dolls as gifts for your family and friends.

How to Start a Custom Doll Business | How to Start an LLC

This is a great way to showcase your skills and get your dolls out in the public eye. Be sure to add a small label with the name of your company and contact information, so other people know how to order their own custom dolls. Consider expanding your business by selling doll accessories, such as clothing, dollhouses and furniture. After you perfect your skills, offer custom doll repairs. Delialah Falcon has been writing professionally for eight years.

Tips Consider expanding your business by selling doll accessories, such as clothing, dollhouses and furniture.

We are all makers

Companies like American Girl have built an empire because they concentrated on a select few girls growing up in different time periods. Their costumes, stories, and desires were all fueled by the time and location in which they grew up. Taking a very different approach, dolls like Bratz celebrate girls who want to be funky and fun-loving.

For a doll maker to find their own niche, they have to be willing to experiment with different types of styles while at the same time sticking to a general business plan.


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The business plan will have to include milestones for how much money you want to make and how you intend to expand. Online advertising is a great way to show off your dolls because most people rely on photos in spark desire. The best way to promote your business will always be word of mouth, but that might not be realistic at the very beginning. Blogging, social media, and a tasteful website can all help get the word out. A website is essential for promoting your business and attracting customers.

Weebly is a great tool. Creating quality dolls that last against wear and tear is a good way to earn repeat customers. Most doll makers will begin their business as a hobby on their own before branching out to greener pastures. When you do hire, look for people who can either manage the logistics of your many orders, or who can actively help you assemble and create the dolls. Team members should give you more time to focus on new concepts or methodologies for your line of dolls. Most businesses are required to collect sales tax on the goods or services they provide.

To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses. Businesses operating out of a physical location typically require a Certificate of Occupancy CO. A CO confirms that all building codes, zoning laws and government regulations have been met. Structuring your business as a limited liability company LLC ensures your personal assets are protected in the event your business is sued.

What is an LLC?

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They may only need to keep up with the rent or mortgage usually in the form of a home studio , as well as the raw materials for the dolls. They should also have some type of commercial insurance to cover against potential mistakes. If doll makers are working strictly on an order-per-order basis, then they can make around double of whatever they charge per doll. A doll maker may eventually want to develop their own line of pre-made dolls to sell in toy stores or online.

Business Spotlight -- The Doll Cottage

They can throw and charge for tea parties for children to come and host their dolls. Or they can hold workshops for other doll makers on how to make their creations better.


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